Search engine optimization

A couple good articles I read today related to this topic:

http://www.infotoday.com/searcher/oct01/price.htm

Search optimization consultants reverse-engineer search engines and relevancy-ranking algorithms and then use this knowledge to get a client's Web pages higher in a search result list.

Danny Sullivan, the editor of Search Engine Watch [http://www.searchenginewatch.com] covers this and most other parts of the search world on a regular basis and at great depth. Also, to learn more about search engine optimization take a look at Rank Write Roundtable [http://www.rankwrite.com]. By the way, keeping current with the search engine optimization discussion can often provide searchers with deep background about how the engines work. Again, this makes for a better searcher.